Appearance
2000Year Russia's atomic energy minister, Yevgeny Adamov, says he has absolute confidence that the giant twin reactors sealed inside the Kursk pose no radiation risk to the fishing grounds of the Barents Sea. But a day after Mr. Adamov suggested that leaving the nuclear submarine where it sank on Aug. 12 might be safer than raising it, Deputy Prime Minister Ilya Klebanov declared that Russia still intends to raise the Kursk. Mr. Klebanov said that he, too, believed in the safety of the shutdown reactors, but acknowledged that the public, and Russia's neighbors in Norway, would feel better if the sub were raised. The salvage work will follow attempts to recover the remains of the 118 who died in the sub, and might not begin until the spring. Patrick E. Tyler Sept. 10-16
Raising the Kursk
1952Year E H Collins on plan to raise price ECONOMICS AND FINANCE
Raising the Price of Gold -- I
1952Year Kriz, M A: The Price of Gold ECONOMICS AND FINANCE
Raising the Price of Gold -- II
1983Year PACKAGE goods marketers have a number of options with a new product: selling it as a private label or generic brand and the lowest price possible for the consumer
raising the price slightly, using a moderate amount of promotion but using the low price as the advertised consumer benefit, or pushing up the price, finding a meaningful consumer benefit and then promoting it heavily. The chances for the really big profits are down that third path. And that is the path that Chicago's Helene Curtis Corporation has chosen to take as part of its growth plans under second-generation management. Having entered the hair-care field in 1927 by supplying products for beauty salons, and then advancing into the low-price, moderate-promotion area with its successful Suave line, it moved last year with great finesse into the premium, high promotion area of the business. And that is the brand: Finesse. Advertising; Curtis: In Search of Big Profits
1997Year Comment on fierce competition for ratings among television networks' news-magazine programs such as NBC's Dateline and CBS's Public Eye (S) TV Notes
Raising the Profile
1992Year GET used to this face. You're going to be seeing it a lot -- for as many as four and half hours every night for 17 days straight -- starting Saturday, when Bob Costas begins his stint as host of NBC's prime-time coverage of the Summer Olympics from Barcelona, Spain. At lunch just before flying off in quest of Olympic glory and ratings, Mr. Costas is eating linguine at the Isle of Capri, an Italian restaurant in Manhattan. AT LUNCH WITH: Bob Costas
Raising the Quip Toss To an Olympic Sport